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Liquor

  • Liquor manufacturers constantly struggling to enhance consumer confidence & trust
  • Consumers face challenges in differentiating fake liquor bottles from genuine.
  • Loss of Excise Duty revenue for governments due to illicit liquor.
  • Law enforcement agencies face various challenges in combating illicit liquor.
  • To ensure the genuine product reaches the customer new types of tamper proof labeling or packaging needs to be developed.

Threats posed by counterfeits in Beverage sectors

  • Health and Safety Risks: Counterfeit alcoholic beverages may contain harmful substances, such as methanol or other toxic chemicals, posing serious health risks to consumers.
  • Quality Variability: Counterfeit beverages may not adhere to quality standards, leading to variations in taste, consistency, and overall quality. This can negatively impact the reputation of genuine brands.
  • Consumer Deception: Counterfeiters may replicate packaging and branding, making it difficult for consumers to distinguish between genuine and fake products. This deception can result in consumers unknowingly purchasing substandard or unsafe beverages.
  • Economic Impact: Legitimate beverage manufacturers face financial losses due to the sale of counterfeit products, and governments may experience a decline in tax revenue from the sale of genuine beverages.

Holotech Solutions

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PHARMMASEAL

BRANDSLEEV

BRANDCAP

Why
Holotechs

Benefit of using
Anti-counterfeit Products

“If you want to be unique be prepared to be copied”
Coco Channel

For your future growth your brand needs to be protected.
Take action, contact us today to learn how you can protect your brand from counterfeiting

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Case Study

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