Articles

WHAT IS THE BEST WAY TO COMBAT OR PREVENT COUNTERFEITING?

Hologram is the most effective product to combat counterfeiting....

HOW BAD IS COUNTERFEITING IN INDIA?

Counterfeiting is a menace for all the successful brands, in fact one can say that...

IS HOLOGRAM BASED ANTI-COUNTERFEITING THE COMPLETE AND ONLY SOLUTION TO BRAND PIRACY?

Today all brands are at war. In war everything is in a flux, nothing remains constant....

HOW HOLOGRAM BASED SECURITY DEVICE CAN PROTECT YOUR BRAND?

Counterfeiting is considered to be a major threat by the packaging industry....

COURTESY COUNTERFEITS, THREAT TO LIFE, IS HIGHER TODAY

The threat posed by counterfeits, cheap pass-offs and smuggling are higher...

CAN HOLOGRAMS BE MADE OF FLAT ART WORK?

A hologram can be made from flat art designs but it will not add any depth...

HOW HOLOGRAM DIFFERS FROM A PHOTOGRAPH

The hologram records an infinite number of views of the object, whereas a ...

HOW HOLOGRAM IS MADE?

Holography is the science of recording interference pattern of light in space specific to an object...

DANGER - BRANDED TO GENERIC

The government has thrown a “cat among the pigeons” by demanding that medicines be sold with generics names...

MAINTAINING THE WELLBEING OF A BRAND

The wellbeing of a company’s brands is the senior managements’ responsibility. Senior management understand that...

Holograms are an effective device to combat counterfeiting

Holograms are generally considered as the most cost effective device to date in combating counterfeiting due to ...

IS HOLOGRAM BASED ANTI-COUNTERFEIT THE BEST SOLUTION FOR BRAND PROTECTION

Hologram-based anti-counterfeit measures are considered very effective and widely used for tangible brand protection...

COMPARE HOLOGRAMS AND QR CODE WHICH PROVIDES BETTER ANTI COUNTERFEIT SECURITY

Both holograms and QR codes can provide a high level of anti-counterfeit security, but they have different strengths...