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“If you want to be unique be prepared to be copied”
Coco Channel

For your future growth your brand needs to be protected.
Take action, contact us today to learn how you can protect your brand from counterfeiting

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Threats posed by counterfeits in FMCG sectors

  • Consumer Health and Safety: Counterfeit FMCG products, such as cosmetics, personal care items, and packaged foods, may contain harmful ingredients or be produced in unsanitary conditions, posing health risks to consumers.
  • Brand Reputation: Counterfeiters often replicate popular brands, diluting the reputation and trust associated with those brands. This can lead to a decline in customer loyalty and sales for genuine products.
  • Economic Impact: Genuine FMCG companies face financial losses due to the sale of counterfeit goods. The market value of their brands may also be undermined by the presence of fake products.
  • Supply Chain Disruption: Counterfeiting disrupts the supply chain by introducing unauthorized products. This can lead to confusion, delays, and additional costs for both manufacturers and retailers.
  • Intellectual Property Infringement: Counterfeit FMCG products often involve the infringement of trademarks and intellectual property rights, creating legal challenges for legitimate manufacturers.

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To stop duplicacy, fake and conterfeit of your products and to protect it, Please get in touch with us today.

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Case Study

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