Counterfeiter's products mimic the original in the market place by absorbing the goodwill painstakingly built over the years and poisons the reputation of the organization by passing on its shortcomings to the authentic product.
Today counterfeiting is big business and within the country the scourge is over Rs. 2, 00,000 crores.
It's time to take bold, decisive action. Holotechs promises to support your every endeavor to protect your brand and corporate reputation.
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Here are a collection of our articles on brand authentication and anti-counterfeiting solutions appearing in various industry publications.
1. HOW HOLOGRAM BASED SECURITY DEVICE CAN PROTECT YOUR BRAND.
Counterfeiting is considered to be a major threat by the packaging industry.Therefore, industry has developed many processes and products to counter this menace.One of the most successful methods in packaging is to integrate it with hologram...
2. HOW BAD IS COUNTERFEITING IN INDIA?
Counterfeiting is a menace for all the successful brands, in fact one can say that one is not successful until one is copied. But why let someone else enjoys the fruits of your labor; protect your brand and your profits.
3. IS HOLOGRAM BASED ANTI-COUNTERFEITING THE COMPLETE AND ONLY SOLUTION TO BRAND PIRACY?
Today all brands are at war. In war everything is in a flux, nothing remains constant. Similarly, in a world of brands where large money is involved counterfeiters are constantly attacking successful brands,