Today all brands are at war. In war everything is in a flux, nothing remains constant. Similarly, in a world of brands where large money is involved counterfeiters are constantly attacking successful brands, they leave alone brands with good anti counterfeit measures. Good anti counterfeit protection involves a multi-faceted strategy, remember there is no one product panacea, it requires technology in all aspects of the product, manufacturing, product packaging, etc.
One cannot say I have a security device, now I am safe. One has to keep “raising the bar” to keep one step ahead of the counterfeiters, very much like protecting ones’ home: 1st a door bolt, then a pad lock, then a grill, high wall, electronic surveillance, alarm, the list keeps getting longer.