FAQ

1) What is a hologram ?
Holography is the science of recording interference pattern of light in space specific to an object. Hologram can be viewed by illuminating it with light at the same angle as the reference beam. This light will recreate a virtual image of the original object as if it is really there from the viewer’s perspective.
2) How is a Hologram made?
Hologram is the result of recording interference patterns of light for a specific object on a photo - sensitive plate. A laser light beam generated by a single laser is used to make the hologram; the beam is split into two - one half of the beam, is called the reference beam and this is shone directly onto the photo - sensitive recording plate. The second half, known as the object beam is shone onto the object to be recorded. The light reflected from the object strikes the recording plate, causing an interference pattern with the reference beam and the interference pattern created is specific to the object being recorded. The exposed plate is developed in a similar manner to that employed for photographic process. The hologram is replayed by illuminating the developed plate with a beam at the same angle as the reference beam. When viewing the hologram, one sees a three dimensional image of the recorded object.
3) How does a hologram differ from a photograph?
The hologram records an infinite number of views of the object, whereas a photograph records only one view. Thus, when viewing a hologram, the left eye sees a different set of information than the right eye so that the image appears three dimensional.
4) Can moving holograms be made?
Yes. Specially filmed motion pictures of 3 to 10 second lengths can be used to create animated holographic images. This process is known as stereogram and the resultant image can be viewed under tungsten (point source) light.
5) Can holograms be reduced or enlarged?
Once the hologram is made it cannot be reduced or enlarged. Hologram made from 3 dimensional models are recorded in identical size as the original object and the image size cannot be changed. Whereas computer generated holograms can be reduced or enlarged; stereogram holography which is created on computer from movie footage, can be varied in size.
6) Can holograms be made from flat art work?
A hologram can be made from flat art designs but it will not add any depth which was not originally there, similarly photographs reproduced in a hologram will only show what is in the photograph. The holographic process cannot add depth to a photograph being made into a hologram
7) Can true-colour holograms be made?
True-colour holograms can be made, but the true colours are viewable only at one specific angle and once you shift your view point the image will cycle through the rainbow spectrum.
8) Why can’t the hologram be copied?
Hologram is very difficult to copy. Generally what passes as copies of holograms are not holograms at all, but diffractive material with screen printing and or hot stamping with various foils. To the untrained eye they appear like holograms because they have some form of rainbow colours. They are crude pass offs that do not stand any scrutiny and cannot be called holograms. Holograms cannot be copied by any known printing technique. All printing is done with ink whereas hologram is an inkless optical process that cannot be scanned, photocopied, or electronically transmitted. A properly specified and executed hologram is impossible to duplicate. Every hologram has a signature and it is not possible to replicate it well that is why holograms are used on over 90 currencies around the world such Pound Sterling, Euro, Japanese Yen, Swiss Frank, etc.
9) At what quantity does it become economical to make holograms?
As we make rainbow type embossed holograms, the economical quantity is about 100,000/200,000 depending on size ranging from 12 X 12 to 15 X 25mm. Smaller quantities can be made subject to minimum applicable charges. This is produced in polyester film, and other substrates that have similar spectral quality as the polyester.
10) How are tamper evident AuthenticSeal holograms supplied?
AuthenticSeal tamper evident holograms are available in three formats: a) in sheets; b) in rolls multi images wide or single image wide for automatic application on to packages or directly on products; c) in continuous tape form on rolls for lamination to other substrates. These are all self adhesive holograms protected with a release liner.
11) FussionMark hot stamping foil hologram is it only available in continuous design or can it be supplied for individual images also?
The FussionMark hologram is available in continuous pattern hologram as well as individual image hologram with index sensor marks suitable for the hologram registration equipment on hot stamping machines. FussionMark holograms are ideal for large volume application on, certificates, labels, cartons, etc.
12) PharmmaSeal aluminium foil – what is it?
PharmmaSeal aluminium foil is standard pharmaceutical packaging foil with printing up to six colours with hologram, in both hard temper with heat seal lacquer for blister packing and soft temper foil with polyethylene for tablet strip packing.
13) How do I order holograms?
For best results there are various points to consider before ordering hologram: if you are considering using holograms for anti-counterfeit purpose then first form a team made up of key persons from MD to key directors managers (see article on best practice)
  • Why you want a hologram - purpose? Types of uses: brand authentication, anti-counterfeit protection, brand image, promotion, etc.
  • Where is it to be applied? Application: on a carton; as a seal on the opening of a container/package; certificate, licence, receipt, label, etc.
  • How do you want to apply the hologram? Application: self adhesive hologram by hand or automatically, FussionMark can only be applied on appropriate machinery.
  • Budget: (see our computation on payback) this has an impact on the quality of the hologram master; better the specification of the master better the security - consider hologram master as a door lock, higher the specification better the security offered, similarly for hologram. Cheap master = cheap lock you have to decide what is it worth to you, value you want to protect, etc. and spend as much on the hologram master as possible within budget constraint (rely on us to advice you on the optimum choice for you) we will assist you in selecting the optimum; not too less not too much and make the right choice.
Now you have decided the following : purpose, application, method of application and budget. Now you need advice, call us. We will assist you by studying your requirement and then showing you all the relevant options for your application and develop an optimum solution considering budget, risk protection, and ease of application and authentication.
 
benefits
  • Cannot be copied or duplicated.
  • Cannot be tampered or re-used.
  • Can be easily applied to the product or documents.
  • Easily verifiable by the user / manufacturer.
  • Total brand protection.
  • Tamper-evident pilfer proof solutions.
  • Foolproof document authentication.
  • Our most modern mastering provides no scope whatsoever for any kind of duplication.