The threat posed by counterfeits, cheap pass-offs and smuggling are higher today than at any other point during the past twenty-five years. FICCI estimates that businesses in pharmaceuticals, FMCG, packaged foods, mobile phones, alcoholic beverages and bottled water, have lost over one lac crore rupees of sales in 2015 in India alone. A staggering figure that is growing at over 20% per annum. This threat affects everyone in our society: businesses, consumers, and the government. Many businesses underestimate the risks from counterfeits and pass-offs, they argue that they don’t suffer a direct cash loss. True, counterfeiting causes no cash loss. However, each fake, each cheapRead More →

All companies in any business sector rely on product differentiation and branding is the way companies differentiate their products from each other. A brand communicates the message of the company, it is the differentiator that sets a company and its products apart from the rest of the competition and helps companies compete in an overcrowded marketplace. All commerce relies heavily on branding. It is the same for us individuals. Our names are our individual brands. But the government’s recent directive to the pharma industry for selling medicines with generic names rather than as branded products have thrown a “cat among pigeons”. This directive by theRead More →

Hologram is very difficult to copy. Generally what passes as copies of holograms are not holograms at all, but diffractive material with screen printing and or hot stamping with various foils. To the untrained eye they appear like holograms because they have some form of rainbow colours. They are crude pass offs that do not stand any scrutiny and cannot be called holograms. Holograms cannot be copied by any known printing technique. All printing is done with ink whereas hologram is an inkless optical process that cannot be scanned, photocopied, or electronically transmitted. A properly specified and executed hologram is impossible to duplicate. Every hologramRead More →

A hologram can be made from flat art designs but it will not add any depth which was not originally there, similarly photographs reproduced in a hologram will only show what is in the photograph. The holographic process cannot add depth to a photograph being made into a hologram True-colour holograms can be made, but the true colours are viewable only at one specific angle and once you shift your view point the image will cycle through the rainbow spectrum.Read More →

The hologram records an infinite number of views of the object, whereas a photograph records only one view. Thus, when viewing a hologram, the left eye sees a different set of information than the right eye so that the image appears three dimensional. Unlike photograph, hologram cannot be reduced or enlarged. Hologram made from 3 dimensional models are recorded in identical size as the original object and the image size cannot be changed. Whereas computer generated holograms can be reduced or enlarged; stereogram holography which is created on computer from movie footage, can be varied in sizeRead More →

Holography is the science of recording interference pattern of light in space specific to an object. Hologram is the result of recording interference patterns of light for a specific object on a photo – sensitive plate. A laser light beam generated by a single laser is used to make the hologram; the beam is split into two – one half of the beam, is called the reference beam and this is shone directly onto the photo – sensitive recording plate. The second half, known as the object beam is shone onto the object to be recorded. The light reflected from the object strikes the recordingRead More →