HOLOTECHS

Solutions for protecting your products, brands and documents from counterfeiters and
duplicators.
Holotechs provides 100% tamper proof authenticating solutions

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OUR
CATEGORIES

Holograms

PharmaSeal

BrandCap

BrandSleeve

BrandRakshak

ABOUT US

Holotechs is a premium company providing cost effective optimum solutions based on optical technology, security inks and coatings and software based systems to combat counterfeiting and spurious products.

Holotechs develop custom-designed brand decoration and authentication solutions for brand’s specific needs. And that's not all. Holotechs works hand in hand with your people to ensure speedy implementation of the customized solutions.

Holotechs being a innovator of this technology has the experience and capability to develop cost effective solutions; it may not be the cheapest but it will be most optimum in the long run for your application.

Holotechs is a premium company providing cost effective optimum solutions based on optical technology, security inks and coatings and software based systems to combat counterfeiting and spurious products.

Holotechs develop custom-designed brand decoration and authentication solutions for brand’s specific needs. And that's not all. Holotechs works hand in hand with your people to ensure speedy implementation of the customized solutions.

Holotechs being a innovator of this technology has the experience and capability to develop cost effective solutions; it may not be the cheapest but it will be most optimum in the long run for your application.

BENEFITS OF HOLOGRAM

Hologram based authentication helps
increase sales, customer confidence for
the brand, consumer loyalty and market
share.

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VIDEO GALLERY

Hear our founder Rohitt D Mistry talk on how you can leverage Holotechs hologram-based brand protection solutions

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WHY WE DO WHAT WE DO?

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OUR PRODUCTS

Holographic products offer enhanced security against
duplication of your products

GYAN - Knowledge

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SOLUTIONS

Security Holograms have, over the years, proven to be the most effective device for product authentication to combat counterfeiting. They are used in a wide range of applications depending on the security needs. Holograms are available in a very wide range of specifications from simple hologram for promotional use and highly specified security hologram with covert and covert security features. All this requires understanding the customer’s needs and their security goals.

SECURITY HOLOGRAMS

Security Holograms finds usage in
High Security Applications like:

  • Currency Notes
  • Credit Cards
  • Valuable Documents
  • Government Documents
  • Pharmaceutical Products
  • Branded Garments
  • Liquor and Other Beverages
  • Event Tickets
  • Gift Certificates

ARTICLES

1. WHAT IS THE BEST WAY TO COMBAT OR PREVENT COUNTERFEITING?

Hologram is the most effective product to combat counterfeiting.

One of the reasons why hologram is successful is because hologram is based on optical technology and also till date hologram cannot be copied, scanned or electronically transmitted, unlike all other forms of printed graphics.

Hologram when correctly specified for an application is very difficult copy and any copies or attempts to copy are easily identified. Holograms help the user to identify and authenticate a branded product or a document.

Though Hologram cannot on its own stop counterfeiting, but it helps one to identify the duplicate. This is the reason why currencies around the world use hologram based anti-counterfeiting devices.

Using a hologram is like building a 20 -feet fencing around your home. The burglar will attack a home with low levels of protection.

2. HOW BAD IS COUNTERFEITING IN INDIA?

Counterfeiting is a menace for all the successful brands, in fact one can say that one is not successful until one is copied. But why let someone else enjoys the fruits of your labor; protect your brand and your profits. Counterfeiters want profits and they don’t care for the safety of the consumer. Counterfeiters will copy any successful brand.

In order to successfully combat counterfeiting, one needs to employ a multifaceted anti counterfeit strategy comprising of legal, enforcement, and technological elements.

Legal is the domain of the legal profession e.g.: patents, trademarks, copyrights, etc. Investigation and Police is the enforcement Hologram addresses the technological aspects of counterfeiting.

The application of hologram acts as a 24×7 guard and hence addresses the physical part of the anti-counterfeiting strategy while the technical complexity of the hologram image – both overt and multi-level covert elements looks after the technological aspect of the strategy. Higher the technical specification, greater is the security.

3. IS HOLOGRAM BASED ANTI-COUNTERFEITING THE COMPLETE AND ONLY SOLUTION TO BRAND PIRACY?

Today all brands are at war. In war everything is in a flux, nothing remains constant. Similarly, in a world of brands where large money is involved counterfeiters are constantly attacking successful brands, they leave alone brands with good anti counterfeit measures. Good anti counterfeit protection involves a multi-faceted strategy, remember there is no one product panacea, it requires technology in all aspects of the product, manufacturing, product packaging, etc.

One cannot say I have a security device, now I am safe. One has to keep “raising the bar” to keep one step ahead of the counterfeiters, very much like protecting ones’ home: 1st a door bolt, then a pad lock, then a grill, high wall, electronic surveillance, alarm, the list keeps getting longer.

Security has to constantly evolve to meet the The risks faced by the brand by evolving the hologram specification to meet desired requirements. Hologram when combined with other techniques is still the most formidable product to combat the counterfeiters, and the counterfeiters hate it. That is why over 80 currencies around the world use holograms.

A brand can make or break the reputation of an organization. The secret to your hard-earned success is the result of a winning brand and nurturing it to perfection. But there’s danger lurking around the corner. Whether you like it or not, your brand is sitting target for many counterfeit product manufacturers in our country. Your brand requires protection like the way you protect your prized possession: leave nothing to chance.

So why take a chance with your brand? Protect your brand with Holotechs. We offer the wide range of anti-counterfeit and authentication solutions.

4. HOW HOLOGRAM BASED SECURITY DEVICE CAN PROTECT YOUR BRAND.

Counterfeiting is considered to be a major threat by the packaging industry. Therefore, industry has developed many processes and products to counter this menace. One of the most successful methods in packaging is to integrate it with hologram, thus making the package difficult to copy.

One of the examples in HoloSleevv for beverage neck seal; in pharmaceuticals, it is PharmmaSeal foil with hologram for tablet blister packs. Also used are special inks like color changing inks, fluorescent inks, thermo chromic and then there are specially formed packs requiring special machinery to produce them.

While the packaging industry is ready with a solution to suit all budgets, it is the brand owner who has to take the lead in selecting and specifying the right anti-counterfeit package to suit his/her marketing objectives.

Counterfeiting of pharmaceutical and food products is certainly a critical issue, and many leading companies are addressing this. In fact, if a brand is successful, then a counterfeiter will copy it. Other major sectors that suffer from counterfeiting include automotive spares, music and cinematic industry, consumer products, etc.

Today, hologram offers best and most cost-effective solution against counterfeiting; however, it also suffers from attack by pass-offs. It is difficult to copy a hologram, and that is why over 100 countries around the world use hologram as one of the means of protection from counterfeiting on their currencies. Holograms have a rainbow effect, which is often crudely simulated by other methods. A properly specified hologram combined with other techniques like high-quality printing offers the best anti-counterfeiting solution for the lowest cost, when compared to other techniques. Moreover, hologram cannot be copied by any other printing technique.

China has a reputation for producing many counterfeit products in almost every sector however; people in India have become aware of these products and the low value it offers. Quality Indian brands should not fear such counterfeits provided they have taken adequate measures to protect their products and packaging. If you want to know more on how Holotechs can help secure your brand, talk to us now!

Rohitt D Mistry

Chairman, Holotechs

5. COURTESY COUNTERFEITS, THREAT TO LIFE, IS HIGHER TODAY

The threat posed by counterfeits, cheap pass-offs and smuggling are higher today than at any other point during the past twenty-five years. FICCI estimates that businesses in pharmaceuticals, FMCG, packaged foods, mobile phones, alcoholic beverages and bottled water have lost over one lac crore rupees of sales in 2015 in India alone.

A staggering figure that is growing at over 20% per annum. This threat affects everyone in our society: businesses, consumers, and the government.

Many businesses underestimate the risks from counterfeits and pass-offs, they argue that they don’t suffer a direct cash loss. True, counterfeiting causes no cash loss. However, each fake, each cheap pass-off is one less product sold by the brand owner, meaning lower revenue and lower profit.

And not only this, the consumer may be harmed by the fakes and pass-offs, which steadily erodes trust in the brand and risks the future of the business.

Government suffers loss of tax revenue and higher economic burden of higher medical costs as counterfeits cause danger to life and public health.

In the same way that we protect our homes by locking our doors to make it difficult for intruders to enter, so businesses need to protect their brands by using brand authentication solutions which build barriers against counterfeits and pass-offs.

Studies have shown that companies that have implemented even rudimentary forms of brand protection have seen increases in their sales and market share resulting in ROI’s of over 600% on their investment in brand authentication.

7. CAN HOLOGRAMS BE MADE OF FLAT ART WORK?

A hologram can be made from flat art designs but it will not add any depth which was not originally there, similarly photographs reproduced in a hologram will only show what is in the photograph. The holographic process cannot add depth to a photograph being made into a hologram

True-color holograms can be made, but the true colours are viewable only at one specific angle and once you shift your view point the image will cycle through the rainbow spectrum.

8. HOW HOLOGRAM DIFFERS FROM A PHOTOGRAPH

The hologram records an infinite number of views of the object, whereas a photograph records only one view. Thus, when viewing a hologram, the left eye sees a different set of information than the right eye so that the image appears three dimensional.

Unlike photograph, hologram cannot be reduced or enlarged. Hologram made from 3 dimensional models is recorded in identical size as the original object and the image size cannot be changed.

Whereas computer generated holograms can be reduced or enlarged; stereogram holography which is created on computer from movie footage, can be varied in size

9. HOW HOLOGRAM IS MADE?

Holography is the science of recording interference pattern of light in space specific to an object.

Hologram is the result of recording interference patterns of light for a specific object on a photo – sensitive plate. A laser light beam generated by a single laser is used to make the hologram; the beam is split into two – one half of the beam, is called the reference beam and this is shone directly onto the photo – sensitive recording plate.

The second half, known as the object beam is shone onto the object to be recorded. The light reflected from the object strikes the recording plate, causing an interference pattern with the reference beam and the interference pattern created is specific to the object being recorded.

The exposed plate is developed in a similar manner to that employed for photographic process. The hologram is replayed by illuminating the developed plate with a beam at the same angle as the reference beam. When viewing the hologram, one sees a three dimensional image of the recorded object.

Moving holograms can also be made with specially filmed motion pictures of 3 to 10 second lengths that can be used to create animated holographic images. This process is known as stereogram and the resultant image can ideally be viewed under point source light.

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